Sponsored Products, Brands and Display - run as performance media, structured for profit, on the platform where people arrive ready to buy.
Amazon is a search engine with a checkout attached. Sponsored Products, Sponsored Brands and Sponsored Display put you in front of shoppers at the moment they're choosing what to buy - with the margin discipline we bring to every channel.
We treat retail media as performance media: structured properly, measured against profit, and worked as hard as your Google and Meta accounts.