1. Who we are
The Digital Lighthouse Limited (referred to in this notice as "we", "us", "Digital Lighthouse")
is a performance marketing agency registered in England and Wales. Our registered office is
at 2 St. James Gate, Newcastle Upon Tyne, NE1 4AD.
We are the data controller for personal data collected through this website and through
our work with clients. If you have any questions about this notice or how we handle your
data, please contact us at [email protected].
2. What personal data we collect
We collect personal data in the following circumstances:
- When you contact us - via our website forms, email, or phone, we collect your name, email address, phone number, company name, and any information you choose to share.
- When you sign up to our newsletter - we collect your email address.
- When you visit our website - we may collect information about your device, browser, IP address, and how you use the site (where you have given consent to optional cookies, see our cookies policy).
- When you become a client - we may collect business contact information, billing details, and information needed to deliver our services.
- When campaigns are run on your behalf - we may handle audience and conversion data routed through advertising platforms in line with our client agreements.
3. How we use your data
We use personal data to:
- Respond to enquiries and proposal requests.
- Send marketing communications you've subscribed to (you can unsubscribe at any time).
- Deliver the services we've been engaged to deliver under contract.
- Improve our website and services through analytics (only with your consent).
- Meet our legal, regulatory, and contractual obligations.
4. Legal basis for processing
We rely on the following legal bases under UK GDPR:
- Consent - for marketing communications and optional cookies.
- Contract - to deliver services to clients we've signed agreements with.
- Legitimate interests - to respond to enquiries and operate our business in ways that don't override your rights.
- Legal obligation - where required by law (for example, accounting and tax records).
5. Who we share data with
We don't sell your personal data. We share data only with trusted suppliers who help us
operate, including:
- Hosting and infrastructure providers (e.g. Cloudflare).
- Email and CRM tools used to manage business communications.
- Analytics tools, where you've consented (Google Analytics 4).
- Advertising platforms (e.g. Google Ads, Meta), where required to deliver client campaigns and where you've consented.
- Professional advisers (accountants, lawyers) where required.
- Authorities, where required by law.
Where data is transferred outside the UK, we ensure appropriate safeguards are in place,
such as Standard Contractual Clauses or adequacy decisions.
6. Cookies and tracking
We use cookies and similar technologies on this website. Strictly necessary cookies are
always on. Analytics and advertising cookies are off by default and only set if you opt
in via our consent banner. See our cookies policy for full detail.
7. How long we keep data
We keep personal data only as long as we need it. As a guide:
- Enquiry messages: 24 months from last contact.
- Newsletter subscribers: until you unsubscribe.
- Client records: for the duration of the engagement plus 7 years (for tax and contractual reasons).
- Website analytics: as configured in our analytics tools, typically 14 months.
8. Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you.
- Ask us to correct inaccurate data.
- Ask us to delete your data (subject to limited exceptions).
- Object to processing or restrict it.
- Withdraw consent at any time (this won't affect processing already carried out).
- Receive a copy of your data in a portable format.
- Lodge a complaint with the Information Commissioner's Office (ico.org.uk).
For any privacy questions, requests to exercise your rights, or concerns about how we
handle your data, contact us at [email protected].
We'll respond to data protection requests within one calendar month.
