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What we do
Paid Media
Search, social and programmatic, run hands-on - built to win customers, not clicks.
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GA4 is only as good as the events underneath it. We design a clean, event-based model - so the data feeding your reporting, audiences and bidding is one you can act on.
GA4 replaced the old session-and-pageview model with an event-based one: everything a user does is an event you define. More powerful, but a GA4 property is only as good as its event design - get it vague and every report downstream is vague too.
Done properly, GA4 becomes the measurement, audience and attribution engine under your paid media: it tells you what is working, builds the audiences you retarget, feeds conversions to Google Ads, and - via its free BigQuery export - gives you raw, un-sampled data for the deeper questions.
We map the events and parameters that match how your business actually makes money - not Google’s generic defaults.
Built in GTM, validated in DebugView, wired to Google Ads with consent respected.
Explorations and Looker Studio views people actually use, plus audiences and conversions pushed back into paid media.
Clean measurement is what makes performance pay. We lifted Nursem’s ROAS 380% on the back of tracking we could actually trust - and doubled their online purchase volume.
Read the Nursem case study →The install is easy - it is the event design that is hard. A default property collects pageviews but not the events that map to your revenue, and that is the work that makes every downstream report trustworthy.
Yes. Google Ads and Meta each report their own version of events. GA4 gives you one consistent model across channels, plus the audiences you retarget and a free BigQuery export for deeper questions.
Universal Analytics stopped processing data in 2023, so there is no direct migration. We rebuild the measurement model properly in GA4 rather than porting old session-based logic that no longer fits.
GA4 streams raw, un-sampled event data to BigQuery for free. It lets us answer questions the GA4 interface cannot - custom attribution, cohorting, and joining your analytics to CRM or margin data.